Guide · glossary
The ecommerce glossary.
Payments, disputes, ads and shipping, one line each. Tap a term.
Payments
Acquirer
The bank that holds your merchant account and carries the risk.
Why it mattersIts rules are the ones your account is judged by.
Index · 25 terms
Every term, one line.
- Acquirer
- The bank that holds your merchant account and carries the risk.
- Underwriting
- The review that decides whether you get an account, and on what terms.
- Merchant category code
- A four-digit code for what your business sells.
- Reserve
- Money held back for a while against future refunds or disputes.
- Settlement
- Captured sales paid out to your bank, minus fees and refunds.
- Payment gateway
- The software that carries a payment from checkout to the bank.
- Billing descriptor
- The name customers see on their card statement.
- Chargeback
- A customer’s bank pulling a payment back after the sale.
- Representment
- Your answer to a chargeback, with evidence.
- Dispute ratio
- Disputes as a share of transactions in a month.
- Friendly fraud
- A real customer disputing a purchase they actually made.
- Reason code
- The label a bank gives a dispute, like "not received".
- Refund
- Money you return yourself, before the bank gets involved.
- Business Manager
- The account that holds your ad accounts, pages and pixels.
- Ad review
- The platform check every ad passes before it runs.
- Restricted category
- A product type platforms allow only with extra rules.
- Conversions API
- Server-side tracking that reports sales straight to the ad platform.
- Creative fatigue
- When an ad stops working because people have seen it too often.
- ROAS
- Revenue from ads divided by what the ads cost.
- 3PL
- A warehouse that stores, packs and ships orders for you.
- Pick and pack
- Taking items off the shelf and packing the order.
- Cut-off time
- The last order time that still ships the same day.
- Shipping zone
- Carrier distance bands that set price and delivery time.
- Blind shipping
- Sending orders with your brand on the label, not ours.
- Proof of delivery
- Scans and photos showing an order arrived.
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