Day 1 to launch in 14 days. Then we scale. Most engagements start as a project, then roll into a 90-day retainer once the numbers print.
- 01
Audit
Tear down your ad accounts, site speed, processor stack, tracking. You get a punch list — what's leaking spend, what's about to break.
- Account architecture review
- LP/UX audit (mobile + desktop)
- Tracking & CAPI sanity check
- Processor + email deliverability scan
- 02
Architect
Clean room rebuild. Multi-BM / multi-pixel layout, compliant LPs, server-side CAPI, deliverability stack. Built so the next ban or policy shift doesn't end your business.
- BM / Ad Account map
- Compliant LPs designed + built
- Server-side tracking deployed
- SPF/DKIM/DMARC + Brevo wiring
- 03
Launch
Creatives, copy, budgets ramped on Meta + Google + Bing in parallel. We don't drip — we go wide on day one, then cut what doesn't print.
- 10–25 creative variants per platform
- Cross-platform launch in 7 days
- Daily standups w/ founder
- Live Slack + dashboard
- 04
Scale
Weekly creative refresh, monthly account audits, ongoing UX optimization. Retainers exist because the wins compound — and the bans never stop.
- Weekly creative drops
- Monthly LP A/B + CRO sprint
- Quarterly account architecture review
- On-call for incidents
Most agencies dodge the questions you actually need answered. The honest version, up front.
- Yes. Flagship vertical. Meta + Google + Bing simultaneously across multi-BM, multi-pixel architecture so a single ban doesn't take you offline.
- You don't notice. Multi-BM / multi-pixel + backup processor (Square + woosquare, with Zelle/Venmo as fail-soft) mean traffic keeps flowing while we spin a replacement. Compliance pack of sanitized creatives + LP variants stays ready to swap in 2 hours.
- Yes. Gateway architecture — same URL serves a compliant white page to ad-platform reviewers and the actual offer to real customers. See the deep dive →
- Cloaking violates Meta/Google/Bing TOS. Not illegal — peptides, supplements, restricted niches we serve are legal. Risk surface is account-level, mitigated with the same multi-BM architecture we use everywhere.
- Audit week 1. Architect + LP build week 2. Live ads on all three platforms by day 14. Same week we're cutting losers and scaling winners.
- Yes. LP, e-commerce store, upkeep — all of it. One team, one P&L, one Slack channel. 3PL too →
- Project: discovery + audit + LP rebuild + launch, fixed scope. Retainer: monthly with 90-day minimum, ad mgmt + LP CRO + upkeep bundled. Most clients: project first, then retainer.